With the use of industry-standard technology and expert insight, pupils at Laisterdyke Leadership Academy enhanced their skills by creating a series of digital materials.
The school was visited by Sky Up Academy Studios, an immersive experience that places young people centre stage as media creators. The studio, run by global media organisation Sky, gave pupils the opportunity to engage and interact first-hand with the latest pioneering technology and digital devices used by the broadcasting and digital industries.
The project is part of a national initiative to help tackle digital inequality and make sure young people are not left behind when it comes to skills in creative media.
During their sessions with industry experts, each group of pupils was given the task of creating a campaign called ‘Pollution Free Planet’ for the Sky Zero climate project, encouraging local people to care more for the environment.
Pupils used Sky Up Academy’s pop-up studio, which contains a green screen and industry standard technology, to create digital billboard campaigns, featuring still and animated visuals, as well as social media posts and videos, to promote Sky Zero’s pollution free pledge.
A behind-the-scenes look at Sky’s marketing campaigns was followed by another creative challenge which saw pupils produce a Sky News-style report for the ‘The Daily Climate Show’. Pupils took active roles throughout the creative process, from production managers to scriptwriters and camera operators.
Careers masterclasses enabled the tech-savvy pupils to learn about some of the roles on offer in the media industry with an in-depth look behind the lens of the wide range of creative careers available.